Crafted in Qatar
Designed with care and crafted with pride in Qatar.
Amura, Qatar
Our story
Founded in Qatar by Founder & CEO Aysha Ajmal, Amura began with a belief: modest dressing can be both deeply personal and expressive. In two years, our vision has grown into a celebration of elegance shaped by faith, confidence, and individuality. Each abaya reflects our commitment to design and refinement, while honoring the woman who wears it. We hope women feel empowered to embrace their identity and carry it with pride.
Rooted in Qatar
Proudly born, designed, and produced in Qatar. Amura blends Qatari heritage with contemporary elegance, weaving tradition and modernity into every piece.
Detail in Every Stitch
Our collections are defined by detail: computer embroidery and handwork, floral motifs, beads, sequins, lace, and tassels, placed with care on every abaya.
Colour with Character
From black and olive to beige-grey, brown, purple, and dark blue, our Fall/Winter 2026 palette offers classic flowing silhouettes, structured blazer styles, and front-zip designs.
Our Promise
Thoughtfully made, with care in every detail.
Refined Detail
Considered finishes and thoughtful touches define every piece.
Modest Elegance
Timeless silhouettes that bring confidence and comfort to every occasion.